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Why Don't Dating Apps Work?

And What Meetero is Doing to Change This?

In this article, we will explore the situation of the current dating business and we will point out that, despite the fact that dating apps have become increasingly popular in recent years, many people find that they are not as effective as they had hoped. We will explore some of the reasons why dating apps don't work and what Meetero is doing to change this situation.

Unbalance in Gender Proportion

It was statistically proven than in dating sites or apps, there are about 70 men for each woman. Most of them are time wasters who are only interested in sex. Women get overwhelmed by these subjects and they not only end up missing the chances to find someone that really matters, but they also get tired about receiving so many useless messages and they eventually stop to read them. Eventually they end up being disappointed and stop using the app. Men also get discouraged because they don't get attention and they continue to use the app just to make sexual propositions because they don't find anything better. In the long run, the app will become an ad warehouse and will only serve the ultimate purpose of showing ads. 99% of free apps or website end like that. Especially if they are free app/websites. The situation in paid websites/apps might be a little better, but the constraints to pay monthly negatively affect the overall experience and it is unlikely that women will ever do it.

What Does Meetero do About it?

Meetero algorithmically makes sure that the gender proportion is as balanced as possible, that only committed men that women like will get results and women will not get hassled by a horde of time wasters. We constantly value well-filled profiles and reward really committed people, because we have designed this app keeping the problem in mind and we made a bunk of strategic decisions, much of which are secret, to always ensure a good balance between genders, making Meetero friendly for both men and women.

Obsession with external look

Most of dating websites or apps are obsessed by people's look. They promote superficial evaluation of people by design, for example, some apps set a photo matching system to establish a match. If two users mutually like each other, and only in this case, they will make a connection. Everything is based on look and only hottest people who don't even need dating apps at all, will get a chance to even start a chat. Profiles are not valued, nobody will care to fill their profile because nobody will even display them, since everything is based on voting pictures. Under these circumstances, average people or people that are simply not interested just in dating, will have zero chances to interact with anyone. People get disappointed and stop using the app, which, once more, becomes a medium to display ads and nothing more.

How does Meetero deals with look?

While physical appearance is surely important when it comes to date or to meet new people, we perfectly know that it is not the only important thing. Meetero uses a completely different approach on this matter. In Meetero, the unit of people interaction is not their album, it's their profile. To see someone's pictures, you must first visit his or her profile. If you upvote someone, you will upvote his/her whole profile and not just a picture. Everything in Meetero is profile-based. If you don't fill your profile with care, you will not rank well on Meetero. If you don't have a good profile, you will not get attention from others. Also, making a fake or deceptive profile will be much more difficult in a website where a personal profile matters and get rewarded for ranking purposes.

Finally, in Meetero, you are not forced to be attractive or to prove you are. You are not forced to looking for people for dating. You can use it to find friendship or even professional collaboration. Meetero is not just a dating site. It is a social media to meet new people. And, we hope that anyone will feel at home in Meetero.

The Paradox of Choice

Usually, in dating apps, people are facing the paradox of choice. What does it mean? With so many potential partners to choose from, it can be challenging to know where to start. Many people find themselves swiping through hundreds of profiles without finding anyone they're interested in. This paradox also leads to indecision and anxiety. When faced with so many options, people get overwhelmed easily and unsure of what you're looking for. This can make it difficult to make a meaningful connection with anyone.

How Does Meetero Deals With the Paradox of Choice

In Meetero, people usually search for people with a goal in mind. They are not obsessed with the necessity to find a partner. They get the chance to know people a little more because they have a specific goal. Most importantly, they don't have to base their choice on pictures only, they have profiles to read and they have better opportunities to find people more affine with them.

Further, Meetero use affinity algorithms to get better matches. Do you remember the who buys this also buys that principle from Amazon? We apply a similar principle but with human relationships: people who have searched for people like you in the past will be the first you will see in search results and match suggestions.

By using these described techniques and also others we are not mentioning here, Meetero manages to reduce the problem of the paradox of choice to the minimum.

Lack of Personal Authenticity

Many people on dating apps present a carefully curated version of themselves, highlighting their best qualities and downplaying their flaws. This can make it difficult to know if you're really compatible with someone or if you're just attracted to their online persona.

Furthermore, some people use dating apps to play games or boost their ego, rather than genuinely looking for a relationship. This can lead to frustration and disappointment for those who are serious about finding a partner.

How Does Meetero Deals With Personal Lack of Authenticity?

First of all we algorithmically calculate user's affinity in the way described above and also in additional ways. Therefore, to determine affinity, we don't rely on what users put in their profile. This latter only matters in participation rank, not in affinity at all. To determine affinity, we collect the choices that users do when they search or chat, and we always leave room for user preference, we never decide for them 100%.

Also, since Meetero was not designed or it is not used just for dating, people are less motivated to use it to play games or boost their ego. Since Meetero is a general purpose meeting service that would be useful for anyone, especially in unusual places, people are less likely to use it in an unserious way.

Limited Information About Users

Dating apps often provide limited information about potential partners, which can make it difficult to know if you're truly compatible with someone. While profiles may include basic information like age, location, and interests, they often don't provide much insight into a person's personality or values.

Without this information, it can be challenging to know if you have anything in common with someone or if you're likely to hit it off. This can make it difficult to form a meaningful connection, even if you're initially attracted to someone's profile.

Obviously Meetero is not Like That

We stressed enough about the importance of profiles in Meetero. Each user has a basic profile with basic information such as age, gender, location, preferred gender and a few other info. But there is also ad advanced profile just below the basinc one that can be filled by anyone, where you can put any information you may find useful according to what you are looking for.

Especially if you are looking for friendship or professional collaboration, or if you just want to have a high participation rank and be a popular user, you may be interested to fill your advanced profile as much as you want. In the advanced profile section, you can specify your preferences in life, your tastes, your education, your profession, your income or even your skills. In Meetero, information may be limited, but only of the user want so.

Negative Feedback Loop

Another reason why dating apps often don't work is the negative feedback loop that can occur. When you don't get matches or messages, it can be easy to become discouraged and feel like there's something wrong with you. This can lead to a negative self-image and a lack of confidence, which can make it even more difficult to form a connection with someone.

Furthermore, some dating apps use algorithms that prioritize certain users over others, which can further exacerbate the negative feedback loop. If you're not getting matches, it can be easy to feel like you're not good enough or that you're not attractive to others.

How Does Meetero Deals with Negative Feedback Loop

In Meetero, if you don't get matches or message, it mostly depends on you. Have you filled your profile? Are you an engaged user? Are you interested to people, do you visit their profile, upvote them or send them a message? Then you will be visible in Meetero because it's likely you will have a high participation rank and also some popularity rank. If you don't get likes, matches or message, chance are that you are not very interested on it and you are not engaged enough.

Also, Meetero does not use algorithms to favor some people. We use algorithms to better satisfy you, that is, to help you to better reach your goal. We use algorithms to reward engaged people, people interested to know other people and real profiles. And we take strong actions against fake, misleading or deceptive profiles.

What About Chemistry?

Most dating sites can't predict chemistry. While profiles can provide some basic information about someone, they can't tell you if you're going to have a spark with that person. Chemistry is a complex and unpredictable thing, and it's often difficult to know if you're going to click with someone until you meet them in person. This is an objective reality.

Does Meetero Deals with Lack of Chemistry?

If most dating apps can't predict chemistry, Meetero can't neither but with its affinity rank, it can surely help. Because, if someone has searched for people like you in the past and repeatedly, it is definitely a good sign that this someone likes people like you. If we show you search results where we prioritize people like that, it is obvious that your chances of finding someone with chemistry will increase dramatically. So, definitively we can conclude that Meetero can deal even with chemistry!

Tips for Making Dating Apps Work

Despite that most dating apps have known problem and despite that Meetero is able to deal with most of these problems, you can still do something on your side to improve the situation even better and to increase your chances of success. Here's a few tips to keep in mind:

  1. Be Authentic: Instead of trying to present a perfect version of yourself, be honest and genuine in your profile. This will help you attract people who are genuinely interested in you, rather than just your online persona.
  2. Be Selective: Instead of swiping through hundreds of profiles, be selective about who you message. Look for people who share your interests and values, and who you think you might have a genuine connection with. Meetero will surely be able to help you with that. Instead of swiping in Meetero, you will be presented to many choice and you can choose one or many of them.
  3. Take it Offline: Once you've established a connection with someone, try to take the conversation offline as soon as possible. Meeting in person can help you determine if you have chemistry and if there's potential for a real connection. But always take your security and common sense precautions before launching yourself blindly.
  4. Don't Get Discouraged: Remember that dating apps are just one tool for meeting people. If you're not having success on a particular app, try a different one or try meeting people in person. And, once you try Meetero, you will hardly want to look for other choices. We work hard to make this each day more reality.


Before developing Meetero, we have used dating apps and websites for years. We perfectly know what they lack and what it takes to improve things and for this exact reason we have developed Meetero.

In general, dating apps can be a useful tool for meeting new people, but they're not a guarantee of success. The paradox of choice, lack of authenticity, limited information, gender unbalance, look obsession, negative feedback loop, and lack of chemistry all contribute to why dating apps often don't work. By being authentic, selective, and open-minded, you can increase your chances of finding a meaningful connection, both online and offline. And also, and especially, by using Meetero!

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